The values of any specific society can be interpreted from the functions of the physical infrastructure it develops. Cultures which are sports oriented will support massive stadiums, those with spiritual concerns maintain great cathedrals, mosques and shrines, and those with environmental concerns create physical structures to celebrate and protect the places they value. In the world of tourism, it can be argued that visitor centres are a new multi-functional item expressing the values in physical infrastructure of societies trying to use and manage tourist attraction resources.  

The role of the visitor center has been rapidly evolving over the past 10 years .They act more than just an entry way to a place and have become more of an experience to tell the story of the place or brand it represents. Many have become destinations and experiences in their own right. They promote local tourism products and services; and consequently, have direct impacts upon the economic, social, and recreational well being of the region in which they are located.